Tag Archives: smartphones

Locate friends with Facebook Places

Facebook rolls out its own “location based service” called Facebook Places.

Articles and analysis by:

The New York Times ” Facebook’s initiative heightens its competition with Google as they battle to emerge as the dominant Internet hub. With that comes more advertising dollars. Facebook’s long-term goal with Places appears to be to capture the largely untapped advertising opportunity that local and small businesses offer.”

SFGate ” If Facebook’s check-in functionality takes hold as the world’s default check-in engine, there’s a chance that much of the mobile application world will incorporate its API.  And that can only be good for the company.”

USA Today ” Facebook Places lets mobile device owners with Facebook accounts share their exact location and find the whereabouts of their friends. The free service, starting to roll out now, can be accessed from iPhone, iPod Touch, Android devices, BlackBerry Torch and the iPad.”

PCMag ” According to Facebook chief executive Mark Zuckerberg, Facebook Places has been in development for several months. It had three goals, he said: helping share where you are in a nice and social way, to see who’s around you, and just discover new and cool places to visit in the future.”

The Next Web ” Facebook did not dodge the “check-in” bullet at all, going directly with that verbiage. Facebook is also strongly focusing on tagging with location so that users will be able to tag other people that they are checking into.”

The Associated Press ” By nature, check-ins are “opt in” — that is, you won’t be forced to check in to a location if you don’t want to. When you do, your check-ins will be shared with your friends by default, but not the broader public unless you decide to do so.”

Inside Facebook

MSNBC

UPDATE: New study reveals more consumers are interested in receiving mobile coupons than check-ins. Learn more at MobileCouponNews.com

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Filed under Facebook, Foursquare, Gowalla, Location, social network

Upward Mobility

Social Networking via mobile phones continues to see explosive growth. Articles and analysis from:

Digital Media Wire ” In April, 14.5 million people accessed a social networking app from their mobile devices, up 240% from the prior year.”

MarketingVoxOnline retail sites also experienced a significant increase in audience usage via browser, increasing 47% from about 5 million to 7.3 million users, as Americans continued to show adoption of the mobile retail channel.”

TechCrunch ” As for what activities users are engaging in from their phones, social networking is king, especially on native apps. Usage of native social networking applications grew 240% in the last year, with 90% growth in browser-based social networking.”

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On the Go

More and more people are using their mobile phones as their primary method of accessing the web and social networks. Article by eWeek

” Google, Facebook, Twitter and location-focused startups such as Foursquare, Loopt and Gowalla are also blending social networking with location. The companies believe marrying location and social networking will provide a powerful mechanism for delivering targeted advertisements to users on the go.”

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2010 online advertising trends by Nielson

iNeedHits provides an article and analysis of Nielson’s advertising predictions for 2010.

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