Tag Archives: report

Do Social Networks Create Distractions at Work?

harmon.ie provides a report that shows that social networking tools like Facebook and Twitter seriously disrupt work efficiency on the job. From the article:

” The proliferation of collaboration and social tools designed to increase productivity is actually costing businesses millions of dollars per year in lost productivity, according to a survey of more than 500 employees in U.S. businesses of all sizes conducted by online market research firm uSamp (United Sample) and commissioned by social email software provider harmon.ie. “

Also, PC Worls provides analysis of the report here

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Filed under Facebook, social network, Twitter

UK visiting Social Networks more than using Search

Big Mouth Media reports that people online in the UK are now visiting social networks more often than using search engines.  From the article:

” Facebook is the clear leader of the social networking pack, accounting for 55 per cent of all visits to social sites, followed by video sharing site YouTube with 16.47 per cent. Facebook alternatives such as Twitter, Bebo and MySpace were found to receive significantly less visits, however, with Twitter coming in third position with just 2.08 per cent.”

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Filed under Bebo, Facebook, MySpace, social network

Brands on Social Networks

eMarketer reports that 33% of consumers on Facebook have become fans of brands on the network.  From the article:

” Coupons remain a leading driver of brand interactions in social networks. Learning about sales and new products is also a strong motivator for people to interact with companies in social media.”

A separate study by Performics indicated that 50% of Facebook users click on a Facebook ad to “Like” a brand. Also from the Press Release:

” The study of 3,000 U.S. social network users tackled not only general behaviors and platform preferences for social sites; it delved deeper into how social sites affect family and friend relationships and consumer attitudes towards brands and products”

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Filed under Bebo, Facebook, Hi5, MySpace, Ning, social games, social network, Yahoo, Zynga

Americans triple time spent on social networks and blogs

A report by the Nielson Company shows that Americans are spending a considerable more time on social networks and blogs than a year ago.

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Filed under Uncategorized