Category Archives: Foursquare

Facebook Gobbles Up Gowalla

CNN Money reports that Facebook made a move in the Location Services area by acquiring Foursquare competitor Gowalla. The company will apparently roll Gowalla into their Timeline feature/service. Articles and analysis from:

Mashable  ” The majority of Gowalla’s employees, including founder Josh Williams, are set to move from the company’s Austin, Texas, headquarters to Facebook’s in Palo Alto, Calif., to work on Facebook’s Timeline feature, according to the report “.

VentureBeat ” Other Facebook acquisitions include Beluga, Hot Potato, Drop.io, Snaput, and Digital Staircase. In most instances, the company is buying the companies not for their apps or technology, but to get access to talented engineers.  “

CNET ” Austin-based Gowalla launched in 2009 but has had difficulty competing against Foursquare in the market for location-sharing apps.”

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Filed under Facebook, Foursquare, Gowalla, social network

2011 Predictions: Social Networks

The following are a collection of predictions made by various industry experts about the future for social networks in 2011.

Mashable has six 2011 predictions  including Facebook, Twitter and MySpace.

MediaPost discusses how Search Engine Marketing (SEM) will impact social networks such as Facebook and Twitter.

ComMetrics has an ongoing series of blog posts with trends relating to social media, social networking and ROI in 2011.

Fox Small Business Center discusses how social networking will play a bigger role for small businesses in 2011.

Find more Social Media Marketing predictions for 2011 at SocialMarketingDaily.com

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Filed under Bebo, Facebook, Foursquare, MySpace, social network, Twitter

Locate friends with Facebook Places

Facebook rolls out its own “location based service” called Facebook Places.

Articles and analysis by:

The New York Times ” Facebook’s initiative heightens its competition with Google as they battle to emerge as the dominant Internet hub. With that comes more advertising dollars. Facebook’s long-term goal with Places appears to be to capture the largely untapped advertising opportunity that local and small businesses offer.”

SFGate ” If Facebook’s check-in functionality takes hold as the world’s default check-in engine, there’s a chance that much of the mobile application world will incorporate its API.  And that can only be good for the company.”

USA Today ” Facebook Places lets mobile device owners with Facebook accounts share their exact location and find the whereabouts of their friends. The free service, starting to roll out now, can be accessed from iPhone, iPod Touch, Android devices, BlackBerry Torch and the iPad.”

PCMag ” According to Facebook chief executive Mark Zuckerberg, Facebook Places has been in development for several months. It had three goals, he said: helping share where you are in a nice and social way, to see who’s around you, and just discover new and cool places to visit in the future.”

The Next Web ” Facebook did not dodge the “check-in” bullet at all, going directly with that verbiage. Facebook is also strongly focusing on tagging with location so that users will be able to tag other people that they are checking into.”

The Associated Press ” By nature, check-ins are “opt in” — that is, you won’t be forced to check in to a location if you don’t want to. When you do, your check-ins will be shared with your friends by default, but not the broader public unless you decide to do so.”

Inside Facebook

MSNBC

UPDATE: New study reveals more consumers are interested in receiving mobile coupons than check-ins. Learn more at MobileCouponNews.com

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Filed under Facebook, Foursquare, Gowalla, Location, social network