Facebook Dominates US Ad Display marketplace

Facebook is becoming a juggernaut in the online advertising world. It now has over 31% of the online ad marketplace in the US. Articles and analysis from:

Mashable  ” The total number of U.S. impressions was 1.1 trillion for the first quarter. Facebook’s closest competitor is Yahoo’s network of sites, which claimed 10.1% of the market. Google, which is still relatively new to the display business, had 2.5% “

San Francisco Chronicle  ” The site delivered 347 million ad impressions — that’s up 17% from Q3 of last year, which is the last time ComScore reported quarterly numbers.  “

AllFacebook  ” Now that Facebook dominates online display ads in the U.S., the next likely objective for the social network is further expansion overseas — in addition to maintaining or growing its market share domestically. “

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