Brand Engagement Focus: New York Knicks

MediaPost has a very interesting article about how the NBA’s New York Knicks essentially scrapped their glitzy corporate website for a much more open and social network environment better suited to engage their fans. Is this a template for the new “niche-social network“? From the article:

” The new site leads with a “Knicks Headlines” feature with current news, but below that are sections like a “Bockers in 140” section with Twitter feeds from players and staff; a “Player Profiles” section with dedicated microsites for each player that has video, photos, and Twitter/Facebook feeds; and “Click & Roll” navigation scrolls with content organized chronologically.”

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