Locate friends with Facebook Places

Facebook rolls out its own “location based service” called Facebook Places.

Articles and analysis by:

The New York Times ” Facebook’s initiative heightens its competition with Google as they battle to emerge as the dominant Internet hub. With that comes more advertising dollars. Facebook’s long-term goal with Places appears to be to capture the largely untapped advertising opportunity that local and small businesses offer.”

SFGate ” If Facebook’s check-in functionality takes hold as the world’s default check-in engine, there’s a chance that much of the mobile application world will incorporate its API.  And that can only be good for the company.”

USA Today ” Facebook Places lets mobile device owners with Facebook accounts share their exact location and find the whereabouts of their friends. The free service, starting to roll out now, can be accessed from iPhone, iPod Touch, Android devices, BlackBerry Torch and the iPad.”

PCMag ” According to Facebook chief executive Mark Zuckerberg, Facebook Places has been in development for several months. It had three goals, he said: helping share where you are in a nice and social way, to see who’s around you, and just discover new and cool places to visit in the future.”

The Next Web ” Facebook did not dodge the “check-in” bullet at all, going directly with that verbiage. Facebook is also strongly focusing on tagging with location so that users will be able to tag other people that they are checking into.”

The Associated Press ” By nature, check-ins are “opt in” — that is, you won’t be forced to check in to a location if you don’t want to. When you do, your check-ins will be shared with your friends by default, but not the broader public unless you decide to do so.”

Inside Facebook


UPDATE: New study reveals more consumers are interested in receiving mobile coupons than check-ins. Learn more at MobileCouponNews.com

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Filed under Facebook, Foursquare, Gowalla, Location, social network

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