Google has recently been on an acquisition tear, picking up social games/apps developer Slide and virtual currency developer Jambool. The goal is to stop Facebook from taking over the Internet. Other investments include Social Gaming giant Zynga and their venture arm grabbed a slice of ngmoco. The big question now is, what the hell are they up to?
Articles and analysis from:
Inside Facebook ” We believe that Levchin and his team will craft the rules of the platform to be extremely clear, in some places copying the best practices that Facebook’s platform has evolved to, and in other places making the platform work differently”
eWeek ” The search engine clearly feels, as Facebook and MySpace did before it, that people want to use social widgets and play games to enhance their social network experience.”
Financial Times ” Now, rather than try to build a social platform from scratch, Google looks to be building a destination for social games and applications, and hoping the social network will coalesce around it.”
TMCnet ” The interesting thing is that consumers today are finicky enough to try a new platform if it presents something new and exciting and what they perceive to be “better” than what they already have.”
EXTRA: eWeek reports on Google’s discussions to partner with PayPal to provide micro-transactions support in the Android application market.
Hmmm, Like.com would add much dimension to Google’s “social search” capabilities. This just gets more and more interesting.