Social Networks have lower than average Ad Rates

Advertising Age discusses a recent Comscore study that looks at how social networks such as MySpace and Facebook drag down online CPM “by as much as 18%”.  From the article:

” To put it another way, in the United States, Facebook and MySpace together are responsible for more than a fifth of all advertising traffic, while at the same time bringing in the lowest rates for those ads.”

Additional analysis by Laurel Papworth

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Filed under Facebook, MySpace, social network

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