Brands on Social Networks

eMarketer reports that 33% of consumers on Facebook have become fans of brands on the network.  From the article:

” Coupons remain a leading driver of brand interactions in social networks. Learning about sales and new products is also a strong motivator for people to interact with companies in social media.”

A separate study by Performics indicated that 50% of Facebook users click on a Facebook ad to “Like” a brand. Also from the Press Release:

” The study of 3,000 U.S. social network users tackled not only general behaviors and platform preferences for social sites; it delved deeper into how social sites affect family and friend relationships and consumer attitudes towards brands and products”

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Filed under Bebo, Facebook, Hi5, MySpace, Ning, social games, social network, Yahoo, Zynga

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