New research shows that 65% of 18 – 24 year olds turn to their online communities when they have a decision to make. Article from ConnPost.com The report also breaks down social networkers into 4 groups:
– Residents — most comfortable with social networking, they have been members more than 3 years on average, are constantly logged in and have a large number of friends and contacts.
– Twitterers — true extroverts of social networking, they usually have been members for a slightly shorter time than Residents — 1 to 2 years on average — and are most interested in starting new online groups, getting to know new people and discussing online activities.
– Hobbyists — tending to restrict their group of online friends to social contacts, they interact with social networks from home computers and spend the most time updating their status and profile; and
– Rookies – social networking for less than a year, they are by far the least security-minded, and are far less concerned than others that what they share could have a negative impact on future employability.